Brand Identity

Fitzmaurice Bros. Carpentry


A multi-generation company, Fitzmaurice Bros. Carpentry has a locally renowned reputation for constructing high quality, custom Muskoka cottages and boathouses. The previous Fitzmaurice Bros. logo in no way represented their quality of workmanship and strong market position.Wishing to keep a boathouse image as their primary graphic element, we set forth to create a boathouse that is representative of both the company’s skill set and the local Muskoka region. This final boathouse image is a 100% hand-created vector image, with every bit as much attention to detail as the Fitzmaurice team themselves would put into one of their projects. The subdued background trees act as a control element in ensuring the versatility of this logo identifier across a variety of media applications and layout positions.