Brand Identity

A Great Place to Grow


When the Town of Gravenhurst launched a Downtown Revitalization initiative, they needed an identity that would instill a sense of pride in the community, partnering respect for the small town’s heritage attributes with faith in the economic growth that the project was designed to promote. This identity’s theme silhouettes the downtown main street, with its iconic Opera House tower. An intriguing perspective and angle add visual interest, while an organically shaped background control element adds strength and versatility to the brand. The double-entendre slogan suggests the anticipated success of the program on a variety of levels: business, social, and even horticultural.