Brand Identity

Peak Performance Painting


The development of this brand identifier posed a significant challenge in its preliminary conceptualization:the company’s owners wanted their identity to embody the imagery of Canmore’s Three Sisters mountain range. Under normal circumstances, this would not be a problem; but it seems that every second business in Canmore, Alberta (the company’s home town), has the Three Sisters range in their logos. The three custom-created brush strokes have been carefully positioned to parallel the rise of each peak from the most popular vantage point. People in Canmore recognize the symbolism of the three strokes, while they are simultaneously reflective of efficiency, stability, and upward movement. A great brand identifier that has since been launched into hundreds of media applications and campaigns.